Published on May 24, 2026 | Featured in Local Lifestyle & Wedding Trends
Boca Raton is known for its lush landscapes and sophisticated events, but few capture the essence of South Florida’s natural beauty quite like Alena Drazdova, the certified florist and creative force behind Viva Flowers. We sat down with Alena to discuss her journey from nature enthusiast to professional floral designer, the importance of certification in the industry, and how she helps couples turn their wedding dreams into botanical reality.
https://vivaflowers.com/author-viva-flowers/
Q: Alena, thank you for joining us! To start, could you tell our readers a bit about yourself and what inspired you to become a florist?
Alena Drazdova: Hi there! Thank you for having me. My journey really began with a deep-seated love for both nature and art. I’ve always been drawn to the organic beauty of plants, but I also have a strong artistic side that wanted an outlet. Floral design became the perfect intersection of those two passions. It wasn’t just about arranging flowers; it was about creating living art. That curiosity led me to pursue floral design professionally, and I haven’t looked back since.
Q: You mention being a “certified florist.” In an industry where many people learn through trial and error, why was pursuing formal certification important to you?
Alena: That’s a great question. While creativity is innate, technique is learned. Earning several certificates in floral arrangements and design allowed me to hone my skills in a structured way. It taught me the science behind flower care, the principles of balance and color theory, and advanced construction techniques for large-scale events.
These certifications aren’t just pieces of paper to me—they affirm my expertise and give my clients confidence. But more importantly, they fuel my passion. Knowing why certain structures work or how to make blooms last longer allows me to bring my creativity to life more effectively. It ensures that when I craft an artistic display, it’s not only beautiful but also durable and professionally executed.
Q: Your brand, Viva Flowers, seems very focused on personalization. How do you approach designing for weddings and events in Boca Raton?
Alena: Every couple and every event has a unique personality. My goal is to ensure that the floral displays reflect that personality, not just current trends. I strive to create arrangements that enhance the occasion rather than overshadow it. Whether it’s a beachside ceremony or a ballroom gala, every petal, every color, and every design element is thoughtfully chosen. I want the flowers to feel like an extension of the client’s vision, ensuring their event steals the spotlight for all the right reasons.
Q: You also run a blog as part of Viva Flowers. What can readers expect to find there?
Alena: The blog is my way of sharing my love for flowers and all things floral with a wider audience. I know planning an event can be overwhelming, so I use the platform to offer practical tips on choosing the right arrangements, inspiration for seasonal events, and insights into the latest floral trends.
I also share behind-the-scenes glimpses of my experiences. My hope is to spark creativity in my readers and help them envision the perfect blooms for their special occasions, even if they’re just decorating their home. It’s a delightful journey filled with colors, textures, and, of course, the magic of flowers!
Q: As we look toward the rest of 2026, are there any specific floral trends you’re seeing in South Florida?
Alena: Absolutely. This year, I’m seeing a move toward more textured, garden-style arrangements that feel effortless yet elegant. Clients are leaning into local, seasonal blooms that reflect the vibrant Boca Raton environment. There’s also a growing interest in sustainable practices—using mechanics that are eco-friendly and sourcing flowers responsibly. It’s all about creating beauty that respects nature, which ties back to where my journey began.
Q: Finally, what advice would you give to someone planning their wedding or a major event this year?
Alena: Start with your feelings, not just Pinterest boards. Think about how you want your guests to feel when they walk into the room. Do you want it to feel romantic, energetic, serene, or luxurious? Once you have that emotional anchor, share it with your florist. And don’t be afraid to trust their expertise! A certified florist can take your vague ideas and translate them into a cohesive, stunning reality. Let the flowers tell your story.
About Alena Drazdova & Viva Flowers
Alena Drazdova is a certified florist based in Boca Raton, FL, specializing in wedding and event floral design. Through her business, Viva Flowers, she combines artistic vision with technical expertise to create personalized floral experiences. Connect with Alena via her blog for weekly inspiration, tips, and trend updates.